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3 Tips To Marketing Success

The headlines have been filled with articles announcing the rise in interest rates and it’s possible that inflation could cause them to rise even higher. With grocery prices, gas and more on the rise, these things will likely put a crunch on homebuyers. While we don’t expect a full meltdown, we do expect things to tighten up a bit. The good news is that there are plenty of things you can do to right the wave well. 

1. Target The Right Buyers

Sure there will be people that drop out of the market due to affordability and the sharp increase in rates, but that doesn’t mean that the market will drop to zero. Listing your homes on aggregator sites like through our virtual Parade of Homes and upcoming Homearama® connects you with home shoppers that have a preference for new and are more likely to convert to a sale. In fact, according to BDX, builders that list their homes online typically can equate 30% or more of their sales to an online lead. 

2. Go The Extra Mile With Content

In a hot market it’s easy to let your content slide. A paper napkin as a floor plan can almost pass when buyers are in a frenzy. That might not be the case for much longer and investing in content that will stand out in your listings and on your website can be one of the best ways to get a competitive edge. High-quality photo real day or dusk renderings really pop and can improve your chances of having a buyer click on your listing. Working with the HBA of Dayton's team to coordinate the Parade of Homes and Homearama provide our builders with professional photography, videography, and Matterport tours!

3. Showcase The Best Of What New Homes Have To Offer

New homes can be customized. We say it, but interactive tools and interactive floor plan designers show it! When a buyer is able to build a floor plan in an interactive floor plan, they get to design their home around their needs and their lifestyle. Visualizers help sell the beautiful materials and options available in a new home. 

Contact the Home Builders Association of Dayton for the latest information on promoting you and your masterfully crafted and curated home. 

(o) 937-298-2900  |  (e)

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