Details
April 24, 2021
9:00AM - 5:00PM
Marketing and Sales for Building Professionals
via NAHB
The days of “build it or remodel it and they will buy” are a thing of the past. Today’s customers are demanding, selective and very well-educated. So how do you stand out from the crowd and make your brand relevant? This course will give you an overview of the many types of marketing and sales tools available today to help you build your unique brand and a positive reputation so you can engage potential customers, clients and referral partners. Registration is open until 3 p.m. ET (12 p.m. PT) on Monday, Sept. 9.
Participants in this course will be able to:
- Identify social media and emerging technology to enhance marketing
- Describe time-tested and cutting-edge tactics to increase the effectiveness of advertising, promotions and public relations
- Identify a variety of methods to generate and qualify sales leads
- Describe positive strategies to close the sale
- Describe follow-through techniques that lead to great referrals
Instructor: Tim Lansford CAPS, CGA, CGR, GMB, Master CGP, MIRM
NAHB Continuing Education: 6 hours toward CAPS, CGA, CGB, CGR, GMB, GMR, CGP, CSP, Master CGP and Master CSP
Required for NAHB Designations: CGB, CGR; Elective for NAHB Designations: CGA
Important Registration Details:
This course is non-transferrable. Do not use another individual’s login information to register for this course. You must login to nahb.org as yourself to receive your certificate of completion and credit for this course. If you are registering as a member, please use a PIN tied to your legal name. NAHB PINs are tied to a person, not a company. If you are not registered on nahb.org, NAHB PINs are tied to a person, not a company. If you are not registered on nahb.org, Create Your Login now.
Cancellation and Refund Policy: Registration is open until 3 p.m. ET (12 p.m. PT) on Friday, April 23. Cancellations will also be accepted until 3 p.m. ET (12 p.m. PT) on Friday, April 23. After that date, a $50 cancellation fee will be charged per cancellation. Cancellation requests must be submitted via email to education@nahb.org.
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04/24/2021 09:00 AM
04/24/2021 05:00 PM
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Marketing and Sales for Building Professionals
The days of “build it or remodel it and they will buy” are a thing of the past. Today’s customers are demanding, selective and very well-educated. So how do you stand out from the crowd and make your brand relevant? This course will give you an overview of the many types of marketing and sales tools available today to help you build your unique brand and a positive reputation so you can engage potential customers, clients and referral partners. Registration is open until 3 p.m. ET (12 p.m. PT) on Monday, Sept. 9.
Participants in this course will be able to:
Identify social media and emerging technology to enhance marketing
Describe time-tested and cutting-edge tactics to increase the effectiveness of advertising, promotions and public relations
Identify a variety of methods to generate and qualify sales leads
Describe positive strategies to close the sale
Describe follow-through techniques that lead to great referrals
Instructor: Tim Lansford CAPS, CGA, CGR, GMB, Master CGP, MIRM
NAHB Continuing Education: 6 hours toward CAPS, CGA, CGB, CGR, GMB, GMR, CGP, CSP, Master CGP and Master CSP
Required for NAHB Designations: CGB, CGR; Elective for NAHB Designations: CGA
Important Registration Details:
This course is non-transferrable. Do not use another individual’s login information to register for this course. You must login to nahb.org as yourself to receive your certificate of completion and credit for this course. If you are registering as a member, please use a PIN tied to your legal name. NAHB PINs are tied to a person, not a company. If you are not registered on nahb.org, NAHB PINs are tied to a person, not a company. If you are not registered on nahb.org, Create Your Login now.
Cancellation and Refund Policy: Registration is open until 3 p.m. ET (12 p.m. PT) on Friday, April 23. Cancellations will also be accepted until 3 p.m. ET (12 p.m. PT) on Friday, April 23. After that date, a $50 cancellation fee will be charged per cancellation. Cancellation requests must be submitted via email to education@nahb.org.
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