Complete Story
09/15/2021
What Homebuyers Really Want
Top Motivators
Did you know the demand for green homes has grown rapidly in recent years? Today’s consumers are evaluating quality, comfort, costs and health when deciding to buy a home. Be prepared to answer your clients’ questions by learning the top motivators for purchasing green and high performance homes.
The demand for green homes has grown rapidly in recent years, and it shows no signs of slowing down.
DID YOU KNOW
81% of people who expect to buy a new home in the next two years say higher energy efficiency would cause them to choose one new home over another. (View source)
40% of potential homebuyers say they’re very likely to pay more for a high performance home. (View source)
75% of Millennials and 51% of baby boomers are willing to pay more for sustainable offerings. (View source)
MARKET RESEARCH SHOWS THAT THE TOP FOUR MOTIVATORS FOR BUYING A GREE HOME ARE:
People want the best home they can buy or build. Current building codes, best practices for sustainable building and materials can lead to improved home performance. Higher-quality homes are more durable and require less maintenance.
People want quieter homes with consistent temperatures that are free from drafts and odors. High performance homes can provide an improved sense of well-being.
COSTS
People want lower, more predictable homeownership expenses and utility bills. High performance homes help keep energy and water costs in check.
HEALTH
People want safe homes where their families can thrive. High performance homes are built to help improve air quality and reduce harmful toxins indoors.
Buyers are willing to pay more for green homes if you can help them understand the home’s features and systems. Home builders and real estate professionals can collaborate to show clients that high performance homes can provide a living space built with higher-quality materials, added comfort, lower utility costs and healthier indoor environments for their families.
Remember – you’re not alone. Builders have the technical knowledge and ability to create the high performance homes buyers are looking for. Real estate professionals know what homebuyers want and can communicate the benefits of these features in a digestible way. Effective collaboration and communication between builder and real estate professionals provides potential buyers the knowledge they need to decide if a high performance home is right for them.
Capture a share of this growing market. Connect with other local builders and real estate agents in your area to collaborate on the sale of your next home.
